Many wedding dresses in China are colored red, the traditional color of good luck. In modern Chinese weddings, the bride usually opts for the white Western wedding dress or changes from a white gown to a red gown later in the day and sometimes a gold-colored gown later on. In Japan, brides will often wear three or more dresses throughout the ceremony and subsequent celebrations with a traditional kimono, white and colour dress combination being popular.

In northern parts of India, the traditional color of women’s wedding garments is red, a color symbolizing auspiciousness. Green, a colour symbolizing fertility, is also commonly used. Nowadays, many women opt not to wear red and choose other colors. South Indian weddings traditionally use white or cream-colored saris. Indian brides in Western countries often wear the sari at the wedding ceremony and change into traditional Indian wear afterwards